Ebook BookDatabase Marketing Analyzing and Managing Customers (International Series in Quantitative Marketing)

[Free Download.MnLU] Database Marketing Analyzing and Managing Customers (International Series in Quantitative Marketing)

[Free Download.MnLU] Database Marketing Analyzing and Managing Customers (International Series in Quantitative Marketing)

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Book Details :
Published on: 2009-04-17
Released on:
Original language: English

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise―from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach―though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University) Home Credit U.S. Financing Customers Looking to Buy ... Home Credits U.S. provides personal financial services expertise. We primarily focus on financing for customers looking to purchase smartphones and accessories ... Management for All: CORPORATE STRATEGIES Webpage on Management Functions Human Resource Management Economic and Social Environment Accounting and Finance for Managers Marketing Management Information ... Bachelor of Science in Business Administration City ... A Q&A with Willis Eayrs Principal Faculty. Q: What is your terminal degree in and where did you get it from? A: Master of Science in Business Administration from ... WatersTechnology Financial Information & Technology... Industry news commentary & analysis for financial information & technology professionals & market data & reference data managers in banks brokerages investment... Principles of Management - Management Marketing hrm ... SYSTEMS VIEW OF MANAGEMENT AND ORGANIZATION:Managing Systems Principles of Management Business Management Management for All: GE's STRATEGIC BUSINESS PLANNING GRID Webpage on Management Functions Human Resource Management Economic and Social Environment Accounting and Finance for Managers Marketing Management Information ... Your Corporate Training & Life Long Training Resource ... TrainingMalaysia.com - Your Corporate Training & Life Long Training Resource. Training Malaysia Online provides comprehensive information on various training ... Graduate School of Business Stanford University The mission of the Stanford Graduate School of Business is to create ideas that deepen and advance the understanding of management and with these ideas develop ... Marketing strategy and marketing performance measurement ... Summary. Though marketing performance measurement has long been a concern for literature and companies the relationship between marketing strategy and marketing ... CHAPTER 1 chapter 1. MARKETING: ... The fundamental contributions the organization provides to customers. Marketing myopia occurs when executives ... Database. Marketing ...
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